Yvette Simpson

Yvette Simpson is the Founder of The Y Principle, an Australian fractional executive support consultancy, and a recognised thought leader in executive support, emotional intelligence and modern administration.

With almost 30 years of experience partnering with CEOs, founders and boards across finance, health, manufacturing, consulting, FMCG and startups, Yvette is passionate about helping businesses and Executive Assistants work smarter through practical systems, stronger relationships and emotionally intelligent leadership.

In 2025, Yvette was named Virtual Business Support Professional of the Year by the Australian Institute of Office Professionals (AIOP). She is a regular speaker, workshop facilitator and podcast guest, sharing practical insights on topics including emotional intelligence, trust, executive partnerships and the evolving role of the Executive Assistant.

Known for her relatable style, real-world experience and engaging delivery, Yvette leaves audiences with practical ideas they can immediately apply in their own careers and workplaces.